Good day and thanks for stopping by. We are Lynda & D'Arcy Kavanagh proudly wearing the Kavanagh Irish tartan in this photo. We own WOW Communications & Training and have been providing sales and marketing help to businesses and organizations across Canada since 1994. What's the common issue we confront when talking to businesses - many businesses don't understand the difference between sales and marketing. The calls go something like this;
"Hey, WOW I need help with my marketing." When we ask for details they may say, "I need help with my social media," or "I need help with Advertising," or "I would like to get a brochure done,", or I need some staff training."
There it is. Those activities are sales activities, not marketing.
Marketing is the strategy of where and how you want your business to grow. These type of statements may help make a business grow but often it's just luck if they produce results because, without a strategy, it really is just tossing money at some sales activities in the hope of capturing someone's attention. That's not a strategy, that's called shotgun marketing and it rarely works. All shotgun marketing does is cost a business money, wastes time, and creates a huge frustration for the business owner.
Now, Sales, on the other hand, is implementing specific actions that match the Marketing strategy. For many businesses, they are very busy doing the sales stuff - networking, promotions, contests, advertising, public relations - but those are disjointed because they haven't developed the marketing strategy with facts produced by target definition, SWOT, competitive analysis, strategic canvas, persona development, brand philosophy, key message development, annual budgeting....
A business that conducts sales activity without having a marketing strategy is like a captain sailing a ship with only a vague idea of where to go, how long the journey should be and how much money is needed. If you are the captain of that ship the result will be wasted time, wasted money with no results - a sure-fired way to get frustrated. If you are frustrated with your sales, you may want to read our "down-and-dirty" and common sense Sales Suck... Now What? book. In 131 pages you will start to eliminate that frustration.
At WOW, our job is to take away any sales and marketing frustrations and show you how to effectively market your business using strategy (marketing) and implementation (sales). We do that by offering our sales and marketing coaching and training services in as many ways as possible so no matter where you are in the world, or how big your business is or even how much money you have - we have a service that will help get you on the right course.
For coaching, through our WOW CAT program, we can meet with you and/or you and your team through face-to-face, SKYPE or web conferencing software. Through our Virtual WOW program, we become your virtual sales and marketing coach.
For training, we provide customized training at your location, or through a conference or seminar, or through online video courses that you can take anywhere at anytime on any device.
For resources, and if you just need a little bit of help, you may want to consider a WOW resource like paperback or audio books, or receive Sales and Marketing Tips through our newsletter, or our social media channels: Facebook, Twitter or LinkedIn,
No matter where you are in the world, we will work closely with you to
take away your sales and marketing frustrations!
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