S & M? Is your mind thinking something other than the global marketplace? Sorry, folks, but to WOW Communications & Training, S & M means SALES AND MARKETING. Two letters and one symbol - they are great conversation starters! Throughout this site you will see S & M a lot, so keep your mind focused on sales and marketing and not on those other activities!
Right now are you mouthing the words "Ahhhhh! Sales and marketing are frustrating activities!" Don't worry, you aren't alone. It is hard for businesses to know where they should be spending their money on sales and marketing activities and then, wondering if those activities actually work. Add this global marketplace and most business people just want to ignore sales and marketing activities. Why? They want to ignore these necessary busienss techniques because they just don't know where to start. That's WOW Communications & Training's job. Most business people are not experts in S & M. Just like they are not experts in tax rules if they aren't accountants. Or, if they aren't lawyers, they aren't experts in legal issues. It is foolish and expensive for business people to think they can be experts in all aspects of running a business. Mistakes cost time and money. AT WOW, we take away S & M frustrations and mistakes, because we are experts in those business areas.
Lynda Kavanagh & D'Arcy Kavanagh are the owners of WOW Communications & Training, and we know the S & M industry. We study consumer behaviour so we know how to get those savvy potential customers' attention through a variety of S & M techniques. We know what information sources they are paying attention to. As owners of WOW (Read more about WOW) we have taught, bought and sold all forms of media so we understand traditional media, but we are also accredited on Inbound and Outbound marketing methods. We are experts in helping businesses market locally, regionally, nationally and globally. We know that sounds like bragging but, bottom line, we know our stuff and we share our knowledge with WOW clients.
We've been helping businesses, organizations and governments since 1994 and we have a long list of repeat customers who say really, really nice things about us; we call those compliments our WOW Kisses! We've been providing these services this long because we are trustworthy, ethical and will work our buns off for our clients. We want to be able to help people no matter how large or small their S & M issues or their budgets are. So, a little bit of WOW, or a lot of WOW, it's up to your needs, your budget and your time because our range of services address those needs, budgets and time.
Stop the frustration now!
You are only one click away from Sales and Marketing help!
Sometimes people just need to get their heads around what S & M really is. There's a lot of confusion out there. Some people think advertising is marketing, while others think public relations is sales, while others think promotion is marketing. Yikes! No wonder people are frustrated. We offer the following products for the person looking for resources:
- Sales suck... NOW WHAT? This paperback book is a down-and-dirty guide to help people understand how S & M works and offers tips on how to get started quickly. It is a fast and entertaining read of only 131 pages. Only $18.95 on this site through PayPal. Read our reviews and download the first chapter for free.
- 4 HOUR Marketer Audio Book: This is 4 CDs each around 60 minutes that you can pop in your care and learn while on a road trip or stuck in traffic. Only $9.50 on this site through PayPal.
- 5 HOUR Entrepreneur Audio Book: This is 5 CD, the first one is "20 things to do before you quit your day job". That information alone will save you $1000s and lots of time wasted frustrations. Only $9.50 on this site through PayPal.
The website photos offer a glimpse of the world
As you go through this site you will notice photos from around the world. They were taken by either Lynda or D'Arcy over the past 20 years. If you read WOW's history, you will see why our theme is nautical. If you read our bios you will find that we love to travel. Half of our travel is for fun and half of it is for work; we just aren't always sure which half is which! We travel as it is important to get us out of our routines and comfort zones. Travel does that, especially when we travel to places where the people don't speak English. Travel creates empathy, understanding and wisdom through experience. Travel gives a person a new perspective on other places in the world and we believe that is very important. Travel has a huge impact for how we operate WOW Communications & Training. Even if we are travelling for fun, we are always looking at how other areas conduct sales and marketing activities. We are fanatical about studying consumer behaviour wherever we are. What is happening with consumers and business somewhere else in the world will eventually happen in our area. That global knowledge and insight allows us to help our clients be always one step ahead of their competition. Travel helps with our online and traditional training as we use photos to help our audiences with retention - you know that "a picture paints a 1000 words" concept.
One more thought about this global marketplace. Let’s really break down that same-old, same-old mentality. If so many people are moving toward buying globally, are you still satisfied with only getting local business? Don’t you want a piece of those global purchases? Maybe you need help seeing the global possibilities for your business. That’s what WOW Communications & Training can do for you and we can help you create a sales and marketing plan that will create your powerful message.