"In Sales and Marketing - It's not about YOU ... It's all about THEM!"

Always remember this statement when thinking of your customers
- Lynda Kavanagh

WOW Communications & Training


This photo shows the coast of Sardinia - two boats dead in the water as another boat speeds towards them bringing help. What happened that stopped the two boats from moving forward?

Maybe the engines were not powerful enough or they stopped working because the engines had been neglected.  Maybe all the components that operate the boats were not working smoothly together, or maybe the captains did not have enough experience to handle the boat properly.  There could be a variety of reasons why the boats are dead in the water but the bottom line is - there are two boats that aren't going anywhere.

But, when a boat's engine performs properly and the captain knows what to do, then a strategy can be developed of where to go, how to get there and how long the journey will take. This makes everyone feel safe, it eliminates wasted time and energy and it creates a smooth and pleasant journey. 

At WOW Communications & Training we like to be the speeding boat racing to help the captains of any business. We know that a business' engine is the sales and marketing techniques used by an experienced and knowledgeable captain. That combination is sure to keep any business moving forward unfortunately not all captains have the experience or knowledge to implement the proper sales and marketing techniques and that's why their businesses randomly float along without any clear direction.

At WOW Communications & Training our job is to provide clear direction to businesses and organizations on how to effectively use sales and marketing techniques. We come to their aid to help define the best sales and marketing techniques that are specific to each business or organization's needs. We plan the strategy, set the course and then train the captain and the rest of the crew in how to implement those techniques.  

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Big or Small?

Ahhh another water picture - this one is of Villefranche-sur-Mer on the French Riviera and demonstrates the various types and sizes of vessels on the Mediterranean. Can you imagine how big the engines are in cruise ships, just to keep them moving in the right direction?

They're definitely not the same as the engines needed for small yachts or motorboats. It's a similar situation in business where there are different sizes and types of operations. If the engine for a business is sales and marketing, how much engine power do you think your big or small business needs? 

A little or a lot?

Many business owners or managers are not experts in sales and marketing, and therefore find these necessary business activities frustrating. They struggle along often wasting time and money trying to figure out what works and doesn't work. Doesn't it make more sense to hire a company with a proven track record of knowing effective sales and marketing techniques?

For almost 25 years, Lynda and D'Arcy Kavanagh with WOW Communications & Training, have provided a little bit of help or a lot of help to all types and sizes of businesses across Canada. Yes, we are a bit obsessed with boats, oceans and seas but all businesses need a plan to keep them sailing in the right direction and that's what sales and marketing can do - develop a strategy, plot a course, set the time frame and keep moving forward.

So, back to engines that will keep your business moving forward. As its captain do you need a little or a lot of help? Perhaps on of our WOW Services can set you on the right course.

  • Sales and marketing Coaching
  • Customized training (individual, business, conference, seminar)
  • Online video training courses
  • Resources such as Business books, Audio CDs, free sale sand marketing newsletter



Lynda KavanaghD'Arcy Kavanagh (website)

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Here's we are (D'Arcy and Lynda Kavanagh) in Girona, Spain. We travel a lot, primarily in Europe, always by bicycle, and most of the time by waterways. Travel is very important to us and to how we operate WOW Communications & Training. We travel because travel creates empathy, understanding and wisdom through experience and it's a lot of fun! Travel also allows us to observe consumer behaviour and how other countries use sales and marketing techniques. Whether we are presenting a training session, an online video course a keynote address or working with our coaching clients, we will always weave in thought-provoking ideas that we have gained from our travel experiences. This not only makes our presentations and meetings enjoyable, the reference to travel makes our key messages memorable.

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Let us take away your Sales and Marketing frustrations!


Head Office: #305, 300 Kings Bay S., Lethbridge, Alberta, Canada T1K 5G2

Lethbridge Phone: 403 329-0179 | Calgary Phone: 403 515-0022 |  lynda@wowcommunications.ca

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