 It is so nice to just relax and float letting the current take you where ever it is heading and never having to fight the tide. This picture is of a small inlet off the island of Sardinia, just west of Rome Italy. Tide was in, the water was calm and the owners were able to relax and enjoy life. Ethics are kinda like that. For many people they may never feel that sense of calm because they may have a few ethical things eating away at them. Ethics are big at our place. At WOW, we can relax and enjoy life because we know we have ethically worked with our customers.
We do not take any kick-backs from the media. We negotiate the best price for our clients and if a "reward" for purchasing a media is offered, we either decline or forward it to our clients. This allows us to be objective and non-partisan when placing a media buy. We give great value for the services we offer.
We are good community citizens, we pay our bills, we volunteer for a variety of organizations and we donate back to our community in services and cash.
When we shake your hand, we feel this is the beginning of a trusting and valuable relationship for your company and ours.
Why WOW Communications & Training Corp. rather than other marketing & training companies? We have 1,000 of reasons but here's what we feel are the three most important reasons to chose us:
1. EXPERIENCE:
Let's face it we've been around...and ...that's a good thing. Our captain Lynda has been involved in business, media, education, industrial and the non-profit sector for more than 40 years. With those years comes experience. As well, our first mate, D'Arcy, has communication experience coming out of his ears!! He's been in the business for over 45 years. When you're thinking of trusting your organizations' marketing and communications to someone, you'll want to make sure they can draw on their professional experience and knowledge. That doesn't come from reading books. That comes from living... breathing ... and succeeding in the business world.
2. PROBLEM SOLVING:
You've come to us because you have a problem, concern or need an objective viewpoint about your business. So many people think that Marketing is about placing ads. That's wrong. Marketing is so much more. It's about perception... reality ... customer service ... packaging ... public relations ... sales ... basically everything your business does, has to do with Marketing. Advertising may get some people to your front door, but after that the rest of your Marketing is essential to close the sale. Our current customers have told us we are great problem solvers.. we take the stress and frustration out of your Marketing which allows you to focus on your business or organization.
3. FISCALLY RESPONSIBLE:
Our financial management is sound - for our business and yours. Whether it is $100 or $100,000 we know how critical it is to make every dollar count. We have experience in balancing budgets as large as $250,000 and we have never... ever ever ... come in over budget. Don't trust your hard earned funds to inexperienced marketers. We have bought... sold ... and taught all forms of sales, marketing, communications and media. We know how the media works, we understand consumer behaviour and we know how to focus things on the marketplace you are working in.
As a member of the Canadian Association of Professional Speakers (CAPS) since 2003, we follow their code of ethics for our business:
To establish and maintain public confidence in the professionalism, honesty, ability and integrity of the professional speaker is fundamental to the future success of the Canadian Association of Professional Speakers, its members, and the profession of speaking.
To this end, members of the Association have adopted, and as a condition of membership, subscribe to this Code of Professional Ethics. By doing so, the members give notice that they recognize the vital need to preserve and encourage fair and equitable practices among all who are engaged in the profession of speaking.
Violations of the obligations of this Code shall be determined in accordance with the bylaws, policies and procedures of the Canadian Association of Professional Speakers. Disciplinary actions shall be instituted by the Canadian Association of Professional Speakers in accordance with the bylaws, rules and regulations established by the Association. Any such disciplinary action shall be final and binding upon the CAPS member and without recourse to the Association, its officers, members and staff.
Article 1. |
The CAPS member shall accurately represent qualifications and experience in all oral and written communications. The CAPS member shall not exaggerate his/her qualifications and experience. Promotional materials in any format must include descriptions that are based in truth and fact. |
Article 2. |
The CAPS member shall conduct his/her business in a professional manner and will not use language or materials that would be offensive to others or discredit the speaking profession. |
Article 3. |
The CAPS member shall not use the intellectual property of another unless granted written permission by the originator and/or owner of the material, save and except for where the fair usage of material applies under copyright laws. |
Article 4. |
The CAPS member shall treat other professional colleagues with the highest standards of professional courtesy, dignity and respect. |
Article 5. |
The CAPS member shall maintain and respect the confidentiality of all business or personal affairs of clients, agents and other speakers. |
Article 6. |
The CAPS member shall be vigilant against fraud or unfair practices and shall endeavour to eliminate from the speaking profession all practices that might bring discredit to the profession. |
Article 7. |
The CAPS member shall not participate in any agreement to unfairly limit or restrain the access of others to the marketplace, in accordance with the rights and freedoms guaranteed by Canadian law. |
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Members of the Canadian Association of Professional Speakers are dedicated individuals sincerely concerned with the interests of all who come in contact with the profession.
To this end, CAPS members subscribe to this Professional Pledge.
I pledge myself to honesty and to honour my commitments; to continuously advance my professional expertise to ensure service to my clients shall always be maintained at the highest possible level.
I pledge myself to seek and maintain an equitable, honourable and cooperative association with fellow members of the Association, its partners, and with all others who may become a part of my business and professional life.
I pledge myself to comply with the standards of the Canadian Association of Professional Speakers as set forth in its Bylaws and this Code of Professional Ethics.
- Lynda & D'Arcy Kavanagh, WOW Communications & Training Corp. |
