- VIDEO - 13-minute course
How much time do you take planning your Marketing? Ya, don't lie. I bet you spend more time planning your next vacation than you do planning your Marketing! Right? We've been doing this a long time so we know many people conduct what we call "Shotgun Marketing"; that's having a vague idea of your budget and some ideas of where to spend that budget. Usually, the decision of where and when to spend that budget is based on either no one is buying from you or when a nice media salesperson walks in your door with a great idea. Ya! NO! That's not an efficient way to spend your money it only ends up wasting money and causing you frustration. This session is a down-and-dirty Marketing plan that won't take you days to do. It will help you get focused by asking you questions that you probably already have answers to and then it will just help you tie those answers together. Areas discussed in this course are:
- Goal setting
- Defining what SMART stands for
- A case study of how to use SMART
This course is not a detailed Marketing plan you need to do that at some point, but if you don't have time, take this course and get focused in heading in the right direction. Once you have taken the course, email us for a detailed and extensive marketing plan template but for now, just be SMART.
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