- AUDIO 60-minute course
Since 1994 we have been training businesses and entrepreneurs in sales and marketing areas. We continuously find that so many people don't understand what Branding is all about, they don't have a Brand, or their business has changed so much that their Brand needs to be updated. BRANDING IS SO MUCH MORE THAN YOUR NAME AND LOGO!. If you are an entrepreneur, this course is a must BEFORE you even start thinking about starting a business. For an established business you may have been working on the wrong ideas of what your Brand is and wondering why your Marketing is not effective. A solid and effective Brand will ensure confidence in your business for customers, suppliers and employees. This course is very much like a workshop as there will be exercises that will help you in creating an effective brand. Stop the course and complete the exercise before you start the course again. This course is a down-and-dirty overall view of Branding. Areas discussed in this audio course are:
- Branding philosophy
- Branding statement
- Branding theme
- Effective naming
- Powerful logos
- Hidden Brand Influencers (fonts, colours, business documents)
If you don't have a Brand that speaks about what you can offer your potential customers, then all the money you spend in Sales and Marketing activities will likely be wasted. People need to understand your Brand first before they will buy. If not, your business will struggle. Sink or swim, your Brand will decide.
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