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Consumer behaviour is such a fascinating topic. Why do people do what they do? Why do people stand in line at one restaurant rather than go to the one across the street? Why do people pay more for a product that they can get somewhere else for less money? It's crazy but interesting and figuring out consumer behaviour keeps us Marketers up at night. For a business, if you don't understand those potential customers and their behaviour, you too will lose sleep because your bottom line will hurt. Defining your target audience means more than generalizing who will buy your product or service, it means getting right inside the head of your customer. What makes them tick. Marketing is all about changing customers' behaviour - think about that statement for a moment. To get someone to buy from you, you actually have to stop them from buying from their current source, and consider buying from your business. Interesting and true. Areas discussed in this course are: 

  • Define your target audience through four essential questions.
  • Six stages of Marketing 

If you don't understand your customer and their behaviour you will become frustrated because you are spending money but not seeing results. Marketing works, but only if you are talking to the right people, with the right message through the right medium. To get that "right" you need to understand your potential customers' behaviour.  

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