- VIDEO 31-Minute Course (We recommend you watch all the other Social Media courses first. You must have a Twitter account and at least one other Social Media accounts to benefit from this course.)
The biggest complaint we hear when talking to people about using Social Media as strong Marketing tools is they just don't have the time. Of course, they don't have time especially if their target audiences are using multiple Social Media channels as sources of information. Who has the time to post Marketing messages on Facebook, then Twitter, then LinkedIn, oh yes don't forget Google Plus. Relax, there is a solution and it is called Hootsuite, a Social Media online management tool. There are other online tools such as Hootsuite but for this course, we will focus on Hootsuite. This course uses screenshots to walk you through setting up Hootsuite to manage all your Social Media. Areas discussed in this course are:
- Understanding the Hootsuite interface
- Twitter ties the other channels together
- Connecting Hootsuite to Facebook (personal and business), Twitter and LinkedIn.
- Setting up your Home feed
- Scheduling posts
- Adding and deleting Streams and Social Media channels
- Using Hashtags
- Monitoring your mentions
We recommend you watch this video all the way through, to get an understanding of what Hootsuite can do for you. Then go back and watch it again implementing each section as it is presented to you.
Note: Hootsuite continuously improves to connect other Social Media Channels. It recently has included Instagram in its management. This course uses screenshots to help you visually see the sections we are explaining. Often Hootsuite changes the look of its startup page, therefore, these screenshots may not look exactly what your screen looks like but it won't be that different that you cannot follow along with the course.
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