- AUDIO 60-minute course
People usually spend a lot of time getting ready to start a business. They have a business plan, they have a location, they've spent a lot of money getting ready to open their doors, but finally, when the time comes, there's little money left for Marketing. Some established businesses get lazy with their Marketing by conducting the same Sales and Marketing activity year after year. This practice doesn't address that each year a business' customer base changes that have different needs and wants. If an engine keeps a boat moving forward, then marketing is the engine that will keep your business moving forward SMOOTHLY. If you stop Marketing or don't do any at all, your business may float along for a while but eventually, it will stop moving forward and start coasting backward. This course is a down-and-dirty overall discussion about Marketing. Areas discussed are:
- Target audience
- Key messages
Marketing is something that businesses often get complacent with. They don't want to take the time to develop a Marketing Plan so they just continue to do Sales and Marketing activities the "same old way". The business world is changing constantly, you can't sit back and relax. You must learn how to Market effectively.
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