- VIDEO 6-Minute Course
We often hear people saying that they have tried Social Media Marketing but they feel that it doesn't work. Once we dig into why it isn't working we usually find two reasons. The first is, most people market using whatever Social Media channel they are comfortable using - NOT - based on the channel their target audience is paying attention to. It doesn't matter what Social Media you like, it only matters what Social Media your potential customers like. That is the channel you should be Marketing on. The second reason that people are finding their Social Media Marketing isn't working is they are sending the Marketing messages when it is convenient for them rather than when their customers are online. If you have ever been to one of my workshops you will hear my WOW quote "In Sales and Marketing - it is not about YOU - it's all about THEM!" All your Marketing should NOT be about what is best, easiest or most convenient for you, it should be about what is best, easiest and most convenient for your potential customers. In this course, we focus on four Social Media channels; Facebook, Twitter, Google Plus and Pinterest. Areas discussed in this course are:
- Click-through rates and Engagement
- Facebook, Twitter, Google Plus, Pinterest
- Time of Day
- Which Day
- Photos or text only
If your Social Media is not producing results, it could be the channels you are Marketing on, the time and day when you are posting, or, it could be what are you posting. That's another workshop called "Social Media 101."
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