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Who's your target audience? Don't tell me it is everyone! we hear that "everyone" comment a lot. The next statement is something about how frustrated people are about spending money on Sales and Marketing activities. Well, those business activities work but only if they are done properly. When Marketing doesn't work is because people are trying to talk to "everyone" and end up not connecting with no one. The first step in marketing is REALLY defining your target customers. Trying to talk to "everyone" means you have to spend a whole bunch of money to reach "everyone" only to find out that not "everyone" is interested in hearing your message. This is the second in a series of defining your target audience. The first video course is called "Understanding Consumer Behaviour" and we encourage you to watch that first, then this course, and then the final in this series, "What the heck is a Persona?". Areas covered in this course are:

  • Defining Demographics (not as easy as you may think)
  • Geographics
  • Psychographics (what the heck is that?)
  • Example of how tourism uses this information to define its target customers.

Quit wasting your money and quit being frustrated with your Marketing. Get a focus - REALLY know who your target is.

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