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  • VIDEO 10-Minute Course
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Sales is the only time that No does not mean "NO". For many entrepreneurs and salespeople, it is hard to not take the first time you hear the words "NO" because they don't want to be aggressive or pushy. I get that, no one wants to be labeled as the ugly stereotype, slickster salesperson. The reality is that people are conditioned to say "NO" the first time they are asked to buy something. If you stop at the first "NO" then you may as well close up shop. The answer you need is to find out is how many "NO" will you hear before you and your potential customer feel you are too aggressive. How you react to the first "NO" will help you in understanding why the potential customer said it in the first place. A good salesperson just needs to know was that "NO" really a "MAYBE" or was it a definitive "NO"? If it is a maybe, then you need more information. If it is a definitive "NO", leave those people alone and ask yourself should you have asked that person in the first place? If not, you should review your research.

  • Is it NO or MAYBE
  • How many NOs do you take
  • Understanding the sales process
  • Setting up for the appointment
  • What "NO" really means

If you are struggling with Sales, you may want to look at taking our "Sales for the Terrified" online course or purchase our paperback book "Sales suck... NOW WHAT? for $19.95NOW online course or purchase our paperback book "Sales suck... NOW WHAT? for $19.95. If you do Sales right, people won't say "NO" they will say "Thank you for selling me this product." 

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