- AUDIO - 75-minute course
Oh boy, many start-up entrepreneurs hate the idea of Sales. But that's because they have this negative perception of what a Salesperson is. We all have horror stories about bad Salespeople but in reality, we meet great Salespeople every day, we just don't realize they are Salespeople. We think they are store representatives who are just trying to help us. That's great Sales. Sure there are some ugly, pushy, aggressive people out there. They aren't Salespeople they are just sad, grumpy people who are simply looking for a paycheck. Great Salespeople are in the job for the experience of helping people. They are rewarded by satisfied customers, repeat sales and then a big paycheck. This is the philosophy we share with you in this course - it is called relationship selling and that can be hugely rewarding personally and financially. This course is based on our popular paperback book "Sales suck... NOW WHAT?" and is a down-and-dirty overall view of Sales. Areas discussed are
- The difference between Sales and Marketing
- Finding your target customer
- Understanding the sales process (from the customer's point of view)
- The pitch
- Closing and follow up
This course is great for start-up entrepreneurs, students and anyone who has their job description changed to encompass Sales. If you are one of those sad, grumpy people who simply want a paycheck - we don't want you as a customer because you won't understand relationship selling!
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