If you were driving down a highway and saw a field with horses in it, you probably would look and smile. But, if you came around the corner and saw another field with more horses in it, well, it wouldn’t be that spectacular. And, if you turned another corner and saw more horses, you probably wouldn’t even look at them.
What if you came around the corner and saw a Unicorn running with the horses? After you wondered if someone had put a hallucinogenic in your coffee, would you stop and take a picture – there couldn’t be a better Instagram moment? Would you call your friends to tell them you were looking at a Unicorn.. and assure them that you aren’t on drugs? Of course, you would take the picture and tell everyone because Unicorns are spectacular, unique, distinctive, and definitely much more special than a horse.
Don’t get us wrong – horses are beautiful but once you’ve seen one there isn’t much difference to the next horse you see. Maybe colour, maybe size but they are, basically, an average horse. But to see a Unicorn. Now, that’s memorable because unicorns are special, not average and not “just a horse”.
It’s the kiss of death for any business to be recognized as an “average” business. To stand out in this crowded world of Marketing, a business needs to be THE Unicorn in the industry sector it is operating in. Becoming THE Unicorn in your sector starts with building your Brand Foundation©.
In Business terms, Unicorn describes a privately held startup company with a value of over $1 billion. Hmmm. Let’s WOW help you get there!
WOW Communications & Training Corp. will help you develop your Brand so your Marketing and Sales are more effective. As a Brand Strategy company, we do that through coaching, training, books and online resources.
Some good definitions of Branding that may help you see your Business’ Brand is much more than your name and logo: Entrepreneur Magazine; The Branding Journal; The Branding Mag.
OUR CLIENTS LOVE US
“You were my favorite teacher during the three-days you presented at the entrepreneurial program took. I still operate my baking business along with online business and cleaning business in Crowsnest Pass."
"I have so appreciated Lynda's professionalism, quick response time and talent in Marketing and design. She has made my job much easier and organized by systematically handling all calls from media. She has ensured that all programs are marketed in a timely and attractive fashion. The Marketing plan she developed was with research and rationale for all decisions made. The Marketing plan has proven effective and the numbers of calls for services with reference to…
"Lynda, your workshop was a great asset to our sales team. Thank you, for the wealth of content and engaging the group with your excellent presentation skills. I was especially impressed that you took the time to understand our business and customize the training session to our particular group. The workshop has definitely improved our sales team's knowledge, skills and confidence in consultative marketing".
We are happy to invite you back to teach for a third contract in our Young Entrepreneur Program. The students have found your topics on Dealing with Difficult People and Digital Etiquette very helpful for their next career move.
"You've got great energy! I love the stories especially the one about the Pink Suede Boots! You are an inspiration to me. Thanks for you being you."
"We've been fortunate to have Lynda share her expertise with our Self Employment Program clients on several occasions. She always wows the group with her insights and practical suggestions and is especially skilled at relating to new entrepreneurs. Lynda is welcome back anytime!"