If you were driving down a highway and saw a field with horses in it, you probably would look and smile. But, if you came around the corner and saw another field with more horses in it, well, it wouldn’t be that spectacular. And, if you turned another corner and saw more horses, you probably wouldn’t even look at them.
What if you came around the corner and saw a Unicorn running with the horses. Would you stop and take a picture – there couldn’t be a better Instagram moment? Would you call your friends to tell them you were looking at a Unicorn? Of course, you would because Unicorns are spectacular, unique, distinctive, and definitely much more special than a horse. Don’t get us wrong – horses are beautiful but once you’ve seen one there isn’t much difference to the next horse you see. Maybe colour, maybe size but they are all kind of average. But to see a Unicorn. Now that’s memorable.
It’s the kiss of death for any business to be recognized as an “average” business. To stand out in this crowded world of Marketing, a business needs to be THE Unicorn in the sector it is operating in. Becoming THE Unicorn in your industry sector starts with building your Brand Foundation©.
That’s what we do.
A Brand is much more than having a name and logo. Although those are important, they are just components that make up an effective Brand. An effective Brand starts with building a Brand Foundation for a business that speaks to its potential customers when those people don’t even know the name of the business or what the logo looks like.
Everyone at WOW hates it when they hear how businesses have become frustrated by wasting precious time and money on Marketing and Sales activities. The frustration starts when these businesses are employing Sales techniques, but not seeing a rate of return. So, they try some different Sales techniques but they aren’t sure if those work either. It doesn’t matter how good those Sales techniques are; if a business hasn’t developed a Brand to be the foundation for future Marketing and Sales, then the entire business will be negatively affected – Management, Operations, H/R, Financial as well as Marketing and Sales.
Is your business’ Brand an average horse?
The connection between Unicorns and your business is all about breaking through the clutter of messages bombarding people every day. Your business can’t break through this clutter by having an “average” Brand. Your Brand needs to be so special that it will be memorable and something that people will talk about.
What do people say about your business, when you are around?
For your business to survive and grow, it must have a Brand that is memorable; in short, your Brand needs to be a Unicorn. Having a Unicorn Brand means being so distinctive that when people are exposed to it, they’ll want more information and be eager to share that information about your business and its Brand with others. How great would that be? How much money could you save by having others talk about your business and your Brand instead of you spending your budget on trying to convince people how great your business is?
WOW Communications & Training Corp. will help you develop your Brand so your Marketing and Sales are more effective. As a Brand Strategy company, we do that through coaching, training, books and online resources.
Our Brand coaching process can be provided through face-to-face coaching, strategy workshops or remote coaching. (We have the technology to coach online anywhere and anytime in the world.) During the uncertainty of business because of COVID-19, now more than ever, a company’s Brand needs to be solid, authentic and relevant. It has been proven that outside, experienced and objective business coaching is effective for those who are wasting precious time surfing for free help or taking advice from YouTube people who rarely get paid for that advice.
As long-term members of the Canadian Association of Professional Speakers, we know how important training is to businesses and organizations. But the training method and delivery will only be successful if it matches the learning style of individuals and businesses, as well as the delivery model. For conferences, whether they are in a large or small facility or if offered remotely, we have the knowledge to match these delivery modes with understanding how people learn in each setting. Our sessions are full of content, high energy and humour with storytelling to reinforce key points. We also provide corporate training for business. All our training topics are on Branding and how Branding connects with Marketing goals and Sales techniques.
BOOKS, WEBINARS & RESOURCES
Sometimes all you need is direction on a specific business topic. Our previously recorded Webinars are quick and easy ways to enhance the areas of running a business that you are not expert in. Under our Books section, you can find inexpensive Paperback books. Our “Be THE Unicorn, it starts with your Brand” is a workbook where you are the active participant in developing, refreshing or diversifying your Brand. Our “Sales suck… NOW WHAT”? book will help you set Marketing goals and personal Sales using effective methods. Under our training area, you can access Online Learning Modules and some free resources. Get a free copy of our Kick-start your Marketing webinar by signing up for our newsletter.
OUR CLIENTS LOVE US
“You were my favorite teacher during the three-days you presented at the entrepreneurial program took. I still operate my baking business along with online business and cleaning business in Crowsnest Pass."
"I have so appreciated Lynda's professionalism, quick response time and talent in Marketing and design. She has made my job much easier and organized by systematically handling all calls from media. She has ensured that all programs are marketed in a timely and attractive fashion. The Marketing plan she developed was with research and rationale for all decisions made. The Marketing plan has proven effective and the numbers of calls for services with reference to…
"Lynda, your workshop was a great asset to our sales team. Thank you, for the wealth of content and engaging the group with your excellent presentation skills. I was especially impressed that you took the time to understand our business and customize the training session to our particular group. The workshop has definitely improved our sales team's knowledge, skills and confidence in consultative marketing".
We are happy to invite you back to teach for a third contract in our Young Entrepreneur Program. The students have found your topics on Dealing with Difficult People and Digital Etiquette very helpful for their next career move.
"You've got great energy! I love the stories especially the one about the Pink Suede Boots! You are an inspiration to me. Thanks for you being you."
"We've been fortunate to have Lynda share her expertise with our Self Employment Program clients on several occasions. She always wows the group with her insights and practical suggestions and is especially skilled at relating to new entrepreneurs. Lynda is welcome back anytime!"