While Nessie may still be the Highlands’ most notable mythical creature, Scotland’s national animal is the Unicorn. King James III issued a number of coins from 1460 – 1488 depicting Unicorns. Scotland celebrates National Unicorn Day each April 9. Since 2015, some parts of the United States have also celebrated this Unicorn Day. (uncommongoods.com)
WOW FACT: A sighting of a Unicorns or of Nessie will make people stop and pay attention. Having a Unicorn Brand will make people pay attention and they will be eager to tell others about your business. That’s a great thing!
Our Brand and why we exist.
Besides loving Unicorns, we also love the waterways which is good because oceans, seas and boats have become part of our Brand. This photo shows the coast of Sardinia – two boats dead in the water as another boat speeding towards them bringing help. What happened that stopped the two boats from moving forward?
Maybe the engines were not powerful enough or they stopped working because the engines had been neglected. Maybe all the components that operate the boats were not working smoothly together, or maybe the captains did not have enough experience to handle the boat properly. There could be a variety of reasons why the boats are dead in the water but the bottom line is – there are two boats that aren’t going anywhere and trouble is looming.
But, when a boat’s engine performs properly and the captain knows what to do, then a strategy can be developed of where to go, how to get there and how long the journey will take. This makes everyone feel safe, it eliminates wasted time and energy and it creates a smooth and pleasant journey.
At WOW Communications & Training we like to be the speeding boat racing to help. Our job is to provide clear direction and help in setting the right course for owners or management teams by developing their Brand, developing their Blueprint for Marketing, and then, implementing their Brand through Sales. Then we train them on how to navigate the, sometimes turbulent waters of Branding, Marketing and Sales.
In our personal lives, we are obsessed with boats, oceans and seas, but we believe a business is similar to a waterway – unique and ever-changing. You’re the captain of your business, be it a big ocean liner, a small sailboat or a mini-motor boat, and you need to ensure your business’ security by steering it in the right direction. Perhaps one of our WOW services can set you on the right course and take away your Branding, Marketing or Sales frustrations. Coaching, Training or Books.
- Lynda is a consultant for Business Development Bank of Canada (BDC) since 1996, helping its clients with Branding, Sales and Marketing coaching and training. On BDC’s behalf, we have travelled throughout Alberta, to Whitehorse, Yellowknife and communities in BC.
- execuserv plus inc., is a company that provides management consulting services and self-employment training. Lynda works as a coach and trainer for it for since 2000 years. D’Arcy has worked for execuserv since 2015.
- Taber Adult Learning is an organization that provides learning opportunities for adult and youth in southeastern Alberta. Lynda has provided training for the organization for since 1994.
We have other organizations where we provide coaching services to their clients under the umbrella of these organizations.