~~Conference & Seminars

WOW Conference speaker
WOW Fun Fact

Unicorns love to grant wishes to those but only to those who are deserving. When a person is deserving, the Unicorn will allow that individual to make a wish that only the Unicorn can hear. The reward to the Unicorn is seeing the joy on the face of the person whose wish has been granted.

WOW FACT:  When your Brand has solved a problem or provided a solution for a consumer, that person’s thankfulness, relief and happiness will motivate you and your team. You know you are on the right track when your customers thank you for selling them something.

Topic titles we have presented: 


  • Be the UNICORN, it starts with your Brand.
  • Who are you talking to? Brand Persona Development
  • A Logo is not a Brand unless it is on a Cow. Brand Foundation.
  • Developing your Brand in three-solid steps. 
  • Sink or Swim your Brand will decide.

Marketing and Sales

  • Inbound vs Outbound Marketing.
  • Demystifying Social Media (variety of “How to” sessions).
  • Don’t know… Don’t guess Market Research.
  • Sales suck… NOW WHAT?
  • Prospecting – it’s not about you it is all about THEM.
  • No means NO or does it?

Generic Business

  • Someone is always watching you and your Etiquette.
  • Networking. Is it helping or hindering your business?
  • You’ve lost that lovin’ feeling – Customer Service.
  • What’s your Digital footprint?
  • Social Media etiquette for your business.

Travel & Tourism:

  • Seven days in… (Paris, Barcelona, Provence, Spain, Scotland).
  • Scotland’s Western Isles and Whiskey Distilleries.
  • ABroad escapes.. tales from a Broad who cycles annually in Europe.
  • Be a sidecar cyclist.

Please see our division WOW Tours for details on these topics as many of them have been made into Webinars. 

Depending on the training needs, your budget, your location and your staff’s interests, WOW offers a variety of ways to deliver training to your business or organization through conference, seminars, workshops, keynotes, virtual live, webinars, books or on demand. 

Action Videos & Photos

Shannon Houde, Sweet Candied, Crowsnest Pass, AB

You were my favourite teacher for those three days you presented at execuserv plus’ entrepreneurial training program. I am still running by baking business in the Crowsnest Pass.

Bob T, participant at Toronto HRPA conference

I was hesitant to come to the Digital Footprint seminar you were presenting at because I thought I know all I needed to know. I was wrong and I plan on changing my online activity as SOON as I get home!

Justin S, General Manager Furniture store, Calgary

I was so confused about Branding. The company I work for had a name, logo and slogan so I figured I was doing pretty good. Clearly, I didn’t understand how complex it is to develop a Brand. Thanks and let me know when your book is out so I can buy one!

Excerpt from Brand Development Session

20 Sales and Marketing Tips to start your business

Engaging the Audience for retention learning

Humour is essential for learning

Training at the Alberta Gift Show
Training for BDC
Training for Canadian Home Builders
Training at Canadian Gift Show in Toronto

Social distancing workshop

It is possible to have workshops with social distancing!

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