Unicorns live in groups of four or five ‒ elders, father, mother and their children. The elders in a Unicorn family are hundreds of years old; they lead and teach their children to live a peaceful and elusive life. (Source: Unicorn-lovers.com)
WOW FACT: When developing your Brand, it is essential to include your team’s key stakeholders in the process. A Brand’s philosophy should be connected to your business’ past but with strategy for the future. Therefore, input from senior management, new and long-term employees is essential.
That fun fact is so true. Business coaching is the process of taking a business/organization from where it is now to where the stakeholders want it to be. Having input from the entire team helps ensure a strong Brand.
A Brand Strategy coach is an entrepreneur who specializes in Branding, Marketing and Sales. This coach will take your business/organization to the next level by ensuring your Marketing and Sales budgets are used more effectively. That can only happen when your Marketing and Sales are connected with your overall Brand Foundation.
For our WOW clients, our job is to motivate, challenge and disagree when necessary, and to provide statistics and accurate information to help our clients’ businesses/organizations move forward. As with any business coach, we share our expertise of over 25 years of Branding, Marketing and Sales with our clients. Our objectivity in looking at your business from a fresh perspective and sharing that with your team starts the process. That could be just refreshing your Brand or it could result in the need to refocusing or diversifying your Brand. That must be done before we even look at the messaging used in your Marketing and Sales. The purpose of those changes will be to ensure long-term results.
How do we do that?
The responsibility of a Brand Strategy coach is to work with clients to develop a solid and effective Brand Foundation. That foundation will set the basis for how a business/organization develops its’ Marketing strategy, Sales efforts and financial budgets. At WOW we do this by:
- helping clients understand the difference between Branding, Marketing and Sales;
- providing direction to clients for developing their company story;
- helping develop their Brand’s message; working with clients to prioritize and diversify products/services;
- assisting in identifying their Brand’s priority target audience and potential audiences for diversification opportunities;
- providing direction to clients in defining where, when and how to share their messages through Sales techniques that match the Brand Foundation.
- Our Brand Process provides additional details and delivery methods.
We prove what we say:
WOW has been working with clients across Canada and the United States since 1994. Our goal is to pass along our business knowledge so our clients don’t need us on a long-term basis. We teach them how to develop their future Marketing Strategies and how to implement their Brands by using the right Sales techniques. And, if they want to touch base with us from time to time to see if they are on the right course, we are available through our Brand Maintenance Program.