Unicorns are known for hiding in forests around the world and only those persons who are pure of heart are considered worthy of seeing one. (Source: thebigsheep.co.uk)
WOW FACT: By developing your Business’ Brand Foundation, you will identify the consumers who are most likely to purchase your product or service. This means you hear more “YES” comments and fewer “NO” comments. These pure-of-heart customers will become loyal customers.
If you aren’t sure if your Brand has a Foundation to encourage loyal customers, we can help you with that, but first you may need to understand what a Brand Strategy Coach is and how that type of coach can help make your Marketing and Sales efforts more effective.
It is important for any business to recognize that a Brand is so much more than having a name and logo. Those are important but they are only a small part of a Brand.
Branding is the sum experience of every touchpoint your customer has with your product/ services and effective Branding enables that to happen. Branding is your strategy. If you are a consumer Brand, the Brand is your products/services and the story of how they can help consumers. Have you developed your story? Has it changed from when you first started the business? Have your customers changed? What about the marketplace? And, what about your competition, have they changed?
If you are a not-for-profit, then your Brand is not only the organization’s mission but it is how you go about fulfilling that mission. How old is that mission? Has the marketplace changed? Is it getting harder and harder to get donations or volunteers? Has the image of your organization changed from what you hoped it would be?
Marketing and Sales are the actions produced from a business/organization’s accurate and authentic Brand and how the messages produced from these activities complement the Brand foundation.