If you were driving down a highway and saw a field with horses in it, you probably would look and smile. But, if you came around the corner and saw another field with more horses in it, well, it wouldn’t be that spectacular. And, if you turned another corner and saw more horses, you probably wouldn’t even look at them.
But…
What if you came around the corner and saw a Unicorn running with the horses? After you wondered if someone had put a hallucinogenic in your coffee, would you stop and take a picture – there couldn’t be a better Instagram moment? Would you call your friends to tell them you were looking at a Unicorn.. and assure them that you aren’t on drugs? Of course, you would take the picture and tell everyone because Unicorns are spectacular, unique, distinctive, and definitely much more special than a horse.
Don’t get us wrong – horses are beautiful but once you’ve seen one there isn’t much difference to the next horse you see. Maybe colour, maybe size but they are, basically, an average horse. But to see a Unicorn. Now, that’s memorable because unicorns are special, not average and not “just a horse”.
It’s the kiss of death for any business to be recognized as an “average” business. To stand out in this crowded world of Marketing, a business needs to be THE Unicorn in the industry sector it is operating in. Becoming THE Unicorn in your sector starts with building your Brand Foundation©.
In Business terms, Unicorn describes a privately held startup company with a value of over $1 billion. Hmmm. Let’s WOW help you get there!
WOW Communications & Training Corp. will help you develop your Brand so your Marketing and Sales are more effective. As a Brand Strategy company, we do that through coaching, training, books and online resources.
Some good definitions of Branding that may help you see your Business’ Brand is much more than your name and logo: Entrepreneur Magazine; The Branding Journal; The Branding Mag.
